In the peaceful town of Kewaskum, Wisconsin, a Dairy Queen restaurant has been creating quite a stir on the internet. The reason? A sign proudly displayed on its front window proclaiming its “political incorrectness.” But what does that really mean?
The sign itself is a cheerful celebration of holiday greetings, including phrases like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It’s a way for the restaurant to embrace the cherished traditions valued by many in the local community. Alongside spreading holiday cheer, the sign also honors veterans by offering them complimentary sundaes as a gesture of gratitude for their service.
The owner of the restaurant, Kevin Scheunemann, explains that the sign was put up almost four years ago to transparently showcase their dedication to serving God and the country. It was actually in response to a customer complaint about Christian music being played in the restaurant. Since then, the sign has caused no further issues.
Recently, a tourist from Oregon posted a picture of the sign on Facebook, expressing concerns about its alleged exclusivity. This sparked a lot of attention before the post was eventually taken down. While some people support the message on the sign, others have taken offense and voiced their opinions. However, local business owners stand by Scheunemann’s decision, stating that customers are free to choose to leave if they disagree with the restaurant’s principles.
It’s important to note that Dairy Queen, as a company, has made it clear that Scheunemann’s approach is not endorsed by them. In their official statement, they emphasize that all franchisees and staff members are obligated to treat customers with respect and decency, regardless of their religious beliefs.
However, the residents of Kewaskum view the sign as a genuine reflection of the owner’s beliefs and readily accept it. Whether or not one agrees with the sign’s message, it serves as a reminder that we all cherish different traditions and beliefs, and it is these diverse and vibrant people who make a community truly special.
